The Best Chatbots For E-Commerce
It’s fair to say that in some point in our lives, we’ve walked into a store we’ve never been to with an intent to buy, and either had to hunt down an employee for guidance or left empty handed. Most online shopping experiences can feel this way; both lengthy and time-consuming, nothing to steer the customer in the right direction or answer any questions they may have, right then and there. If the customer can’t get the help they need, they’re less likely to buy.
E-commerce brands, for a long time, have been trying to connect with cutomers in real-time without overwhelming their agents, making it difficult to cater to every customer. Now they can, with an instant, friendly, knowledgable AI Chatbot.
The best chatbots answer questions about order issues, shipping delays, refunds, and returns. They also ensure that online retailers can always
- Focus on personalized customer service
- Ask the customer if they need help
- Provide product recommendations
- Gather information about their needs and interests
- Make suggestions based on that information
- Guide theem too similar content or products
- Walk then through the sales process
- Re-engage past customers to encourage repeat business
This reduces the workload for custom service agents and ensures customers can get answers to their questions at any time. Many chatbots for E-commerce brands can also handle bot-to-human handoffs when conversations get too complicated for AI.
E-commerce chatbots also collect a fortune of data and present this data through dashboards. This includes data about customer queries, behavior, engagement, sentiment, and interactions. This gives you very valuable insight into who your customers are and what they value and focus on the most important improvement opportunities like the website, visitor experience, and support.
Each business naturally has different needs and priorities, and chatbot solutions are bound to have some drawbacks, so what are the best chatbots for eccomerce brands?
Landbot (debatably) outperforms most chatbot builders if you want to create a chatbot on your website, WhatsApp, and Facebook Messenger. One of the main reasons why e-commerce brands use Landbot is their WhatsApp integration because many other chatbot builders do not cover this integration.
LandbotBest Growth Tools
Tons of Integrations
Easy Builder / Flows
Templates & Automation
ManyChat is among the best chatbot software solutions for Facebook Messenger. Its easy-to-use interface offers many chatbot elements, integrations, and possibilities to evolve your chatbot.
As far as possible drawbacks, for those of you that want to provide an omnichannel experience for users, ManyChat does not provide integrations for WhatsApp, Twitter, Slack, Telegram, or Skype. They do provide email SMS integration, however. It’s also hard to optimize your chatbot because they only provide basic analytics.
Many ChatBest For Advanced
Tidio is an affordable chat solution with a live chat feature. There’s built integrations with several of the most popular software applications including Zapier, allowing its customers to incorporate thousands of other software systems.
Tidio has exceptional website integration, allowing its users to stylize the widget for a cohesive look and feel as well as trigger certain messages based on the page the user is on.
There are some drawbacks to Tidio, however. It’s only possible to make a chatbot on two channels: websites and Facebook Messenger. Tidio also doesn’t offer any growth tools for Facebook Messenger and has truly minimal analytics.
TidioWebsite & Facebook Chat Bot
Facebook & Website
Full Service Support
ChatFuel is a great chatbot software solution with a structured interface, with many chatbot elements, integrations, marketing possibilities, and excellent analytics. A significant disadvantage to ChatFuel as your chatbot software solution is that it is only possible to make a chatbot for Facebook Messenger. If you want your chatbot on multiple platforms, or extend to another platform later on, it’s not possible.
Chat FuelFB/IG Focused
Chatbots Improve E-Commerce Conversion Rate
E-commerce relentlessly evolves and at an alarming rate, strategies need to follow suit to elevate the online shopping experience. An around-the-clock chatbot can filter out the most common queries, such as return policies, shipping information, pricing, and delivery time. Perhaps the most prominent characteristic of an AI chatbot is that your bot will learn as it answers customers, getting more and more accurate with each conversation. The best chatbot for E-commerce brands can find out the answers to big questions about your target audience, the “why” of cart abandonment and close more sales.
While chatbots can seem futuristic and complex, bot builders do a superb job with simplicity, automation, and marketing. They also don’t require extensive technical knowledge to build out so you can deploy bots by yourself with minimal assistance from developers. My favorite chat bot for e-commerce pick in 2022 and for 2023 remains Landbot.