Privy is a Shopify app that can increase your eCommerce store conversions.

In A Hurry?

  • eCom stores must capture emails of store visitors when they don’t purchase so that they can retarget them.
  • Shopify’s built-in lead capture tools are not robust to handle most complex eCom email marketing
  • Privy is the best email lead capture tool for Shopify stores.
  • With Privy, you can run campaigns and set up coupon codes for your Shopify products.

The average conversion rate of an online store in 2019 falls between 1% and 5%.

So for every 100 visitors to your product page, you only turn 1 to 5 into paying customers.

As a seasoned marketer, this may be alarming because it means the money you spend on running ads may not make its money back for days or even weeks.

Privy is the tool you will use in these cases.

privy list growth

What is Privy? 

Privy is a “list growth” and email automation service that mainly integrates with Shopify because it increases the Shopify store conversion rate.

It includes both on-site displays and email automation.

Most Shopify experts say Privy is a must-have for Shopify store owners.

Who Is Privy?

Privy is based in Boston, Mass.

The platform is used by over 400,000 stories in 180 countries today.

In 2020 the business is expected to transact up to $2.5 billion in sales.

Why Should You Use Privy 

A privy is an excellent tool for eCom stores using Shopify and for on-site lead capture.

Stores with over ten products that are running paid traffic should consider using Privy.

The ROI on the implementation of Privy if you are a Shopify store owner is unimaginable.

You will smack yourself in the head when you get a 2-3% increase in conversions from using Privy.

Privy Pricing Summary

Privy offers two products:

  1. Growth for On-Site Displays
  2. Privy Email for Email Marketing

Like many tools in this class, Privy provides a 15-day trial to test its functionality so you can test the features and make sure it is a good fit for your business.

There are no traffic limits on this trial, so you can blast your pages with visitors and see how Privy performs.

Growth Plan Pricing

The Growth plan pricing is based on the average number of monthly page views you get on your website, and each paid plan unlocks all of the Privy display features.

Avg. Monthly Page Views


0 to 5,000


5,000 to 10,000 

$20 per month

10,000 to 25,000

$35 per month

25,000 to 50,000

$70 per month

50,000 to 100,000

$140 per month

100,000 to 200,000

$250 per month

200,000 to 500,000 

$350 per month

500,000 to 1,000,000

$500 per month

1,000,000 or more

Call for more pricing

Privy Email Marketing Pricing

The Email Marketing plan begins at $10 per month for your first 1,000 contacts and $5 per month for each additional 1,000 mailable contacts in your Privy account.

NOTE: This pricing is separate from the Privy Growth plan pricing for on-site displays.

Privy Features 

Email Marketing Automation

For those that are not using an Email Service Provider (ESP), so you can make use of the lead capture and full-stack email marketing tools available in Privy.

With Privy’s targeted emails and coupon codes, you can drive initial and repeat customers because now they have a reason to come back to your site.

Email-specific features of Privy include:

  • Segmented newsletters
  • Abandoned cart emails
  • Order follow-up emails
  • Coupon reminder emails

When a shopper abandons their cart, you can set Privy to send an email to recover the sales you may have missed.

Other email-specific features:

  • Drag & drop email designer
  • Send newsletters and batch announcement emails
  • Send automated abandoned cart emails
  • Send automated coupon reminder emails and welcome series
  • Send automatic order to follow up emails
  • Coupon code integration with Shopify and BigCommerce for computerized emails
  • Cart recovery reporting
  • Save your email templates
  • Behavioral and geography-based segment-based targeting

On-site Displays

Personalize your exit intent, sliders, and banners with this nifty tool.

  • Sign up displays
  • Cart saver displays
  • Upsell displays
  • Announcement bars and banners
  • On-site segmentation
  • A/B Testing

Spin Wheels (Spin-To-Win Displays)

Privy has created “spin-to-win” wheels that drive engagement on landing pages.

By tapping in on the Wheel of Fortune spectacle, they provide you with a bunch of templates of spin wheels.

These spin wheels are very engaging and sticky for Shopify store owners looking to get the advantage in their market place.

When you combine this with a proper email follow-up sequence that segments your list into various categories, you can narrow down on your paid ad strategy.

For those analytical minded or data nerds at agencies, the targeting and trigger modules within Privy will make sure the right message gets delivered at the right time so everyone is happy.

The set of elements you can employ have a good range:

  • Privy campaign history
  • Pageviews this session
  • Pageviews overall
  • Sessions count
  • Language
  • Country
  • Custom JavaScript
  • Initial traffic type
  • Traffic type
  • Initial URL all time
  • Initial URL this session
  • Referring URL
  • Time of the day
  • Day of the week
  • Cart value
  • Current URL
  • Device type

There is also a plethora of campaign, timer, scroll percentage, and exit intent templates and data to choose from.


The integrations available in Privy are nothing short of insane.

I could integrate my french press to Privy to brew a fresh pot of coffee using Zapier “zaps.”

Luckily, you won’t need to do that because Privy has already done the work for you.

Just choose which website builder you want to run alongside Privy.

The options include:

If your main shopping cart or AI data analytics platform is not supported, you can use Zapier.

Privy provides the most relevant engagement tools to increase conversions and boost sales.

It is both simple to use for small business owners or leveraged by agencies and solo marketers.

Unfortunately, Privy is not the best solution for small and mid-sized businesses seeking additional functionality.

Large enterprises need sophisticated data tools, and Privy is not it.

But for the small business with a Shopify store, there is nothing better than Privy.

A full list of Privy integrations can be found here.

Privy Customer Service and Support

Privy lists it’s general email addresses for each department on its Contact page.

There is no chatbot app running on the website.

The Privy Help Center is very basic and answers only the generic questions about the service.

For more technical questions and support, it is best to start by clicking the “Submit a request” link at the upper right-hand side of the help center.

For Pre-sales questions, you can go to the Privy pricing page and click the link to “Request a Demo” and fill out the form with your contact information so a Privy pre-sales engineers can reach out to you.

Privy Reviews/Quotes

“For two years, we didn’t have an email list. Once we started building one, there has been a consistently positive ROI of 5-25x.”

Marianna and Micah Witson, Old Try

Email has been most effective for us because it’s a considered purchase, and people don’t tend to buy right away. When we get their email, we can talk to them and tell our story.”

Mike Salguero, Butcher Box

“I run multiple different cart saver campaigns based on order value and cart value… and right away, we saw a pretty nice reduction in our cart abandonment rate.”

-Jeremy Mallison, Zutano

Privy Review Conclusion

If you own a Shopify store and are a small business, you need to invest in Privy.

The lessons you learn about your website, and the email addresses you collect can turn your business into a personal ATM.

Privy is excellent for on-site lead generation, but when combined with Shopify, it is an eCom powerhouse.